Are NAÏF’s products different from other “natural” products like those found in other personal care lines?

Yes! The term “natural” is used very loosely today, especially in the case of personal care products. Many companies use petroleum-based ingredients, like mineral oil, chemical additives and preservatives, but call their products “natural” because they add a few botanical extracts. NAÏF is different. We do not use cheap fillers, mineral oil or chemical preservatives.

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