Naïf wins The Hague Innovator Award with new Protecting Sunscreen


With a tube of new developed sunscreen in the pocket our two dads stepped up to the plate at the The Hague Innovators Challenge contest of the City of The Hague. And God were we proud, when they came home with a price of € 20.000! There could not be a better motivation for us to help beating skin cancer with our new Protecting Sunscreen. Of course, with serioiusly natural additives only!

Let us introduce you to our new baby…

Have you ever read the fine print on a pack of (baby) cosmetics? Many of them have nasty chemical ingredients harmful to your and your toddler’s skin. We don’t want that! Therefore, our new Protecting Sunscreen is made from seriously natural ingredients of what Mother Nature has to offer. The two additives zinc oxide and titanium dioxide leave behind a light white trace serving as a protecting film on your baby’s skin. By the way… We also use zinc oxide in our diaper cream.

Sunscreen Front copy

Our Protecting Sunscreen will be available from the beginning of March. With the campaign “Smeer Kids” (Cream your Kids) we are going to promote a healthy approach to sunlight. Together with the Dutch Cancer Society KWF the goal is to beat skin cancer, thus, we will donate 50 Cents of every sold Sunscreen to their foundation!







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