“Summer will end soon enough, and childhood as well.” ― George R.R. Martin
Therefore, we think both should be enjoyed to the fullest. And kids love fun in the sun! If it wasn’t for the dangers provoked by too many sunrays. Naïf has babies and kids covered with a SPF50 Protecting Sunscreen that has been expertly formulated for little ones sensitive skin. The preservative-free, mineral-based and ultra-hydrating formula contains natural UV-filters that physically deflect the sun’s rays. It offers optimal broad spectrum protection with the best ingredients nature has to offer.
Why using sunscreen from young age?
By now nearly everyone agrees on sunscreen being a MUST. The sunlight reaching us from above is made up of two types of rays – long wave ultraviolet A (UVA) and short wave ultraviolet B (UVB). Both can have harmful effects on the skin when leaving it exposed to the sun for too long. And too long isn’t actually that long! Everything exceeding 20-30 minutes is already a huge challenge for our skin.
UVA rays penetrate deep into the dermis, the skin’s thickest layer. Consequences are premature skin aging and wrinkling (photoaging), and the suppression of the immune system. (1)
UVB rays have the strength to burn the superficial layers of our skin and thus destruct its natural protective layer. It can play a key role in the development of skin cancer. (1)
Depending on season, location and time of day the intensity of UVB rays vary, with 10:00 to 16:00 being the peak hours. Bad enough, you would think. Since this information is targeted at the skin of adults, we believe it’s double important to properly protect the sensitive skin of babies and kiddies!
Why use a sunscreen with natural filters?
Apparently, in 75% of the sunscreens out there, are toxic ingredients!! There are two types of sunscreens – non-mineral and mineral – and some tubes that combine both.
You don’t want to go for non-mineral sunscreens. They penetrate the skin, are potentially disruptive to hormones and have a risk to provoke allergic reactions. The most common ingredient found in such sunscreens is Oxybenzone. This substance should be treated with special caution during the growth stage of your little ones. Scientists advise against the use of sunscreens containing oxybenzone on children, as it might disrupt their natural hormonal balance. (2)
Mineral sunscreens on the other hand, contain zinc and/or titanium. These two ingredients do not breakdown in sunlight, do not disrupt the body’s hormones and furthermore, are not allergenic. Additional benefit: They are even more effective at blocking UVA rays than non-minerals! (2) When looking for a sun blocker formulated for your cheeky monkey, this is the way to go.
Since we wanted the best natural protection for babies and kids, we added both, zinc oxide and titanium oxide, into each Protecting Sunscreen tube. And we refused any nasty ingredient! With our new family member we hope to help taking a next step in beating skin cancer!
What do experts say about it?
Dermatologist and skin care advisor Dr. Elian Brenninkmeijer Ph.D says:
“Our skin’s built-in memory remembers each sunbeam from birth, so it’s important to treat it with utmost care and keep it well protected. A dermatological tested, natural sun care product such as Naïf ‘s Protecting Sunscreen is what every child in the sun needs.”
When and where can I buy it?
From the beginning of next week you can order our new SPF50 Protecting Sunscreen online. Simply visit our website, go to our shop, fill in your details and off the package goes.
And after all this information, one last thing for those who know us already: Yes, our sunscreen does have this typical “naïfy” smell!!
We found our information on the following websites: